ADVERTISEMENT ANALYSIS WORKSHEET

Notes on composition
Use of color

Use of line, texture, or white space

Other observations:

What overall impression do the visual elements create?

Notes on use of text and language
Product name and slogan

How does the slogan motivate the viewer to buy the product or service?

What impression do the font and logos create?

Notes on the overall advertisement
Describe the marketing strategy, marketing purpose, and target audience of the advertisement.

Describe how do you think this ad shapes attitudes and behavior.